Rumbles about The Rumbling Edge

[ music | Dave Brubeck – Unsquare Dance ]

Now, first off, I think The Rumbling Edge is a nice blog that does a great job of covering Thunderbird related updates, much like The Burning Edge does for Firefox related changes. However, considering it is being hosted by MozillaZine, I think it’s a little top-heavy about ads. Here’s an illustrated screencap of the first screen, or “above the fold”, what you see before you scroll down. My screen is 800 pixels high, and I’ve cut out most of the chrome in the screenshot. The numbers below deal just with the content pane, also. Red is ads, green is content, blue is “chrome” like the title and RSS feed link, and the grey is whitespace.

Rumbling Edge Illustration

Now, roughly 43% of that is whitespace. 46% is ad space or revenue-generating links such as the ones to download Firefox, etc. 6% is actual content, namely links to recent builds, and the download counter. I’m being generous with the term “content” here by defining it as useful updated information. Lastly, 5% is the title and tagline, and the RSS feed link. Even adding that into content, 46% of the above-the-fold area is ads, 11% is content. There is more ad-spade than whitespace. Further down there are two separate Paypal donation buttons. I’m all for making money off your work, but this is a little offensive. I have ads here, but none of it blocks content, and you don’t have to scroll to get to the content. I only hope some of that ad revenue is going back to MozillaZine.


  1. Chris Cunningham had this to say,

    March 18, 2007 @ 6:36 am

    Oh my. I’ve never seen it sans Adblock; that’s pretty egrecious.

    – Chris

  2. Cameron had this to say,

    March 18, 2007 @ 8:13 am

    oh yeah, this annoys me too, since I don’t use an ad blocker as I like to support the sites I visit.

  3. pd had this to say,

    March 18, 2007 @ 8:22 am

  4. Joe had this to say,

    March 18, 2007 @ 12:18 pm

    I didn’t even know there were ads. I have been using Adblock Plus since FF 1.5. Works great. 😀

  5. Chris Ilias had this to say,

    March 18, 2007 @ 2:53 pm

    Grey, I agree. When I filed a <a href="https://bugzilla.mozilla.or…">bug</a> about adding the Thunderbird changelog to the release notes, Reed commented "Wow, that page is full of ads. None of the actual content shows up until I scroll down."

  6. Markus had this to say,

    March 18, 2007 @ 3:56 pm

    Really interesting, yes. I’ve been visiting this site now for a least half a year but thanks to adblock I never ever realized it was that ad-ladden.

  7. Asrail had this to say,

    March 18, 2007 @ 5:51 pm

    Plus their content fade into ads.
    I would say that the content at the left are ads.
    Of course you can read it and notice it is not, but I wouldn’t read it, for instance.

  8. Andrea had this to say,

    March 18, 2007 @ 10:53 pm

    I always read that blog trough Google Reader, so I never noticed it was so full of ads. I guess the best thing would be a policy which says how much space can be assigned to ads on Mozillazine-hosted weblogs.

  9. Aaron Toponce had this to say,

    March 20, 2007 @ 12:59 pm

    Man. I support advertising, kindof, but that’s ridiculous! Adblock Plus is the only solution for that garbage.